phone: +49-(0)4141-5292-0

21 Jan

Convinced with 280 characters?

Some people cause a stir in the people around the globe with a few keystrokes. Other offending entire nations in the same way. Still others mess up their own messages and turn them into the exact opposite of what they actually wanted to communicate. The limitation to digital 280-character messages quickly leads to false conclusions in recipients.

There has always been some escalation because many people want nothing more than simple answers to complicated issues. Such exacerbations polarize and clarify positions or facts.

For decades this has been familiar to us as headlines about the news, but also on election posters. In newspapers, the reader then can still find a discussion of the facts under the headline. He could then ideally form his own opinion.

Due to the limitations of the number of characters in social networks and various news services on the Internet (such as Twitter with a maximum of 280 characters) has meant that in mass only 'headlines' are spread.

Thus, many facts will only inappropriately reduce opinions, but at the same time give the appearance of a report. Followers can then find it good, neutral or bad by clicking. Exchange of arguments or even profundity are no longer provided for.

At the same time, the speed of today's digitized world and news distribution enables rapid change of subject and distraction. One hype follows the other. All that counts is all those who have formulated the 'tweet' and the 'world' is only concerned with this topic - until the next 'tweet'.

Too bad that presidents of big states prefer to "twitter" digitally instead of making good speeches: It is unlikely that "big tweets of big presidents" will be released. Unlike those statesmen like Kennedy or Mandela - their speeches are still often documented, read and quoted.

But who wanted to reread the chirped tweets of the current US president later?

With Best Regards

Walter Thieme
WTH Managing Director