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05 Nov

Well-kept exaggerations

We love crises. Especially linguistically. We can let off steam verbally to our hearts content. They're not just common garden crises. No! They have to be at least “heavy”. “Shocking” also has that cer-tain something. But the crisis is even better: “like never before”. Like the current Corona times: rec-ord values and new infections - sometimes the Chancellor even warns of “disaster” and experts fear “loss of control”. So: "Wedding" for all media excitement.

Our penchant for superlatives comes into play even with the smallest of worries. Every day some-thing gets higher, bigger or faster. Or maybe: bad, worst of all - historically. What kind of “historic days” have we seen! But shortly afterwards nobody can remember “days like these” so precisely. The next possible increase in linguistic armament then brings the "event of the century" into play.

Not only the classic media such as newspapers, radio and television make a powerful contribution to the daily transmissions. There are also lobby agencies, PR agents, press offices and party strategists. But above all, the so-called “social media” also have their driving role. Sometimes they are anything but “social” - not only when they trigger massive shitstorms.

And by no means least, it is also more or less prominent individuals who blow exaggerations, fake news and lies out into the world with machine-gun-like bursts of Twitter posts. A not insignificant statesman is currently causing outrage around the globe with his cultivated exaggerations and un-truths - and will probably continue to do so after his term in office.

And what are the consequences? - Not a day goes by without some announcements, reports, state-ments or headlines that can easily spoil your mood.

But if you question all of that carefully, then it is often just the infamous "storm in a teacup". Pre-cisely because dubious language artists like to misuse the dynamics of language and “making a mountain out of a molehill”. - We should think now of all times more often. Maybe then life would be a little more worth living.

With Best Regards

Walter Thieme
WTH Managing Director